Sometimes you have to present to more than a few people, so working on your presentation skills is vital to ensuring you deliver powerful and persuasive presentations.

But almost 70% of people have a fear of public speaking (glossophobia); I used to be one of them. I will cover how I overcame my fear of public speaking in future posts, but for now, here are 3 top presentation tips.

This article on Carmine Gallo’s book Talk Like TED provides 3 top public speaking tips to get you started.

1. “To connect with people, tell them a story.”

Stories are the best way to connect with people. It’s how humans communicate. Data and stats help, but ultimately it’s stories that draw people in. So tell a short story about how one customer benefited from your widget.

2. “To make a presentation novel, create an “emotionally charged event”.

Your audience will be bombarded with millions of bits of information that day, so to stand out do something different and slightly unexpected. “Emotionally charged” could be something that shocks, surprises, or instils fear.

3. “To make a presentation memorable, use the rule of threes.”

It’s pretty basic but it works. Being unforgettable is crucial so structuring your presentation in threes will increase the likelihood of being memorable. For example, your widget probably provides your potential customers multiple benefits . Instead of reeling off a list, chunk them into three.