Blogging for business is a great lead generation tool, but are you making the 3 biggest blogging blunders?
I had a conversation wit blogging extraordinaire Demian Farnworth of Copybot, and chief writer at Copyblogger Media, some call it the bible of content marketing. I’m a fan of Demian and Copyblogger, so it was a delight for me to catch up with him. Demian kindly shares his wisdom on how to blog effectively to get more traffic and ultimately more customers. Listen in to the podcast episode above.
Topics covered in blogging for business interview with Demian
- Why should a startup or small business bother blogging
- Key to headlines
- How do you think up content
- How to research content
- Where to blog
- Top tips for getting traffic to your blog
- Biggest mistakes people make when blogging
- Get started with these 3 top tips
Get in touch with Demian
A selection of Demian’s insightful blog posts
Write better headlines with this Google reader experiment (still relevant with other RSS readers like Feedly).
One more thing
Start with giving. Always. Be generous. If you use your blog purely a medium to pitch people your stuff all the time, you will scare people off. Think about it, do you like reading blogs that sell their stuff all the time?
Your blog is your opportunity to position yourself as an expert, build trust, and then leads. Exactly how it works face to face.