If you run your own startup, Four Agreements is a must read because it helps you identify and eliminate false beliefs that hold you back from taking your business to the next level.

Written by Don Miguel Ruiz, the book excellently explains how, since birth, we’ve all silently been making “agreements” with ourselves that simply don’t serve us. Soon as we appear in this world, up until our late teens, we’re taught by the adults and information around us, how to behave, what to perceive, and what to believe.

As children, we didn’t have the opportunity to choose our beliefs, but we agreed with all the information passed on to us from our surroundings, whether it was good or bad.Agreements such as “I’m not clever, I’m not good enough, or I can’t sell” and so on. And these agreements became a rule book, and we learned to live by other people’s rules and were too afraid to express and be who we really are.

The Four Agreements guides us how to change those agreements by creating four new agreements to live by. These four agreements give you the opportunity to start over every day and become the fully expressed person you can possibly be to take your business to the next level.

Ready to hear what the four agreements are?

1. Be impeccable with your word

Everything you say, feel or believe is your word. And being impeccable with your word means not using your word against you or anyone else. So this means if you’re having a negative thought about yourself or others, switch it to another.

2. Don’t take things personally

If someone gives you an opinion, don’t take it personally. We all think everything is about us. But nothing anyone says or does is because of you. It’s because of them. In sales, quite often we don’t hear back from prospects, or it takes them a while to respond, or they reject proposals. Often sales people take it personally making them feel disempowered. Don’t take it personally.

3. Don’t make assumptions

We tend to make assumptions about everything. About what others think or feel. And then we take it personally and start creating drama all around these assumptions and then act accordingly creating unnecessary suffering. In sales we make up all sorts of assumptions about what we think prospects, competitors or colleagues are doing, when actuality, none of it is true. So don’t make assumptions.

4. Always do your best

The only moment we have is this very moment. Anything outside of this moment is out of our control. Doing our very best in this moment sets us up for the next best moment. And when we do our best we feel better about ourselves. If you don’t do your best, you’ll always feel regretful. So do your best.

These are perfect four agreements for startup sales pros to adopt, because making a startup successful is challenging, but we can make life easier for ourselves by being aware of behaviours and beliefs that hold us back.

I highly recommend the book. If you buy it through the link below, it doesn’t cost you extra, but Mindspiel will receive a small affiliate fee which contributes towards keeping this website running, so I do hope you consider buying it through via the link.

Thank you.