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Cold calling tips: how to make great calls

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Cold calls can be incredibly daunting so we’ll cover the topic frequently over here on Mindspiel.

Inc. magazine provided a list of 7 tips on how to make killer calls but here are my favorites:

  • Believe in your value. Rejection is inevitable but with that self-belief comes tenacity, which will see you through the rough patches and remind you why you’re doing what you’re doing.
  • Set daily goals to reach out to at least X number of decision makers. Your success has to be measureable.
  • Your intro must be “them” focused. In one sentence, what is it about your product that can help them? Now say that as your intro.
  • Follow-up. Most salespeople give up after only 2 attempts. Don’t give up. Use a variety of methods to reach out, including snail mail.
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