I came across this interesting presentation on the future of B2B sales strategy. You can skip through a lot of it, but some of it is interesting. I’ve listed my key takeaways, below.
My 3 key takeaways
1. The internet has changed the way buyers buy. But we already knew that, didn’t we; it’s been happening for the past 5 years, and social media has accelerated this trend.
What you do about it? Find ways to add real tangible value. Make yourself indispensable. (Subscribe to get instant access to a training video giving you 6 ways to add value beyond your core offering. You can subscribe in the box to the right–>)
2. Most people don’t read. Get damn good at learning, fast. And keep on learning. You need to know your customer’s industry inside out so you need to be a voracious reader.
3. Sales people should be integral part of startup teams, they have the key skills necessary for listening to and engaging customers. This is already happening, but sales, marketing, and product development are no longer siloed. And as you grow your startup team, the sales lead should be the core part of product development efforts.
What were your key takeaways? Drop them in the comments box below.