Your inbox is probably getting a flood of GDPR emails. You might also be wondering, does the GDPR thingy affect your "outbound" cold email efforts, i.e. unsolicited business-to-business emails (emailing businesses and organisations you've never met before, to do business with them)? I looked for you. NO, it doesn't. There's a lot of scare-mongering going on, by "inbound" marketers scaring you into thinking you can't do it anymore and you must buy their services. GDPR protects … [Read more...]
23 Ways to build instant credibility, that don’t cost the earth
As a new business owner, you need clients fast. One way to help you get clients fast is credibility - without it, you won’t get clients. In this article you’ll learn 23 ways you can build instant credibility that don’t cost the earth, even if you don’t have clients. They are all based on the science of social proof. Social WHAT?! Humans are lazy and we’re always looking for shortcuts. Social Proof was brought to the world by Robert Cialdini in his book Influence: The Psychology of … [Read more...]
Sales & marketing: what freelancers & entrepreneurs get wrong and how to fix it
Imagine watching the Super Bowl, the players huddle, “Hup 1, hup 2, hup hup” the quarterback receives the ball, dances side to side looking for a running back player near the end zone, spots one, lobs the ball. The running back positions himself under the ball, metres from the dancing zone and, drops the ball. How frustrating for the dropper, the thrower, and the whole team! via GIPHY Now imagine a World Series baseball game, a team with superb batters and skilled pitchers, but every … [Read more...]
6 Paths to finding new customers, without a competitor in sight
I’m a firm believer in being aware of major trends, not only does this make you invaluable to your prospects and clients, but it also keeps you informed so you can spot opportunities, pivot and win. Knowing how to find and seize new customers without a competitor in sight, will help you stand out from the crowd, prepare you for what’s coming, and protect the long-term health of your business. To help you prepare, I thought I’d share some insight I gleaned from one of the most … [Read more...]
11 ways to influence people to do what you want, and still like you
When our nephews started their kung fu classes, their favourite thing was running around the house kung fu-ing each other. Jumping on sofas, kicking pillows, screaming hooya. You get the picture. It was driving us all insane. Of course being children, they didn’t listen to our pleas for silence. It was as if no one in the room existed other than the two karate kids. We wanted to influence them (without upsetting them) to quieten down! Remembering the dictum, get people to do what they … [Read more...]
How to stand out and charge more with telescope targeting
We don’t own a car; if we did, it would spend most of its time accumulating bird poop in our drive-way. Fortunately, there’s a ZipCar one street away from us. Zipcar is a car club, where you pay an annual membership fee to rent a car parked nearby on an hourly basis. It’s more convenient than traditional car hire, where you have to travel to the local branch and rent the vehicle for at least 24 hours (not to mention confronting their scary insurance pitch). It’s the freedom of … [Read more...]
The power of questions in sales and how to avoid trapdoors that send your sales down a dark bottomless pit
Isn't it annoying when you think a meeting went really well but then you never hear back from the other person. Don't worry, you're not alone. This is such a common issue when you're new to sales. This article addresses the most effective way to eliminate this problem with the power of questions in sales. But first, I want to tell you something about people When George Bush Sr first ran for president, his wife Barbara Bush, had to pick an issue to promote in the event he won the office. … [Read more...]
How to negotiate effectively: Masterful tips for freelancers and entrepreneurs
As a freelancer or startup you'll often find yourself working with bigger or more established organisations, which can sometimes leave you feeling powerless, and if you don't know how to negotiate effectively, you end up giving too much away. To help you learn how to negotiate effectively, we caught up with mediation and negotiation expert, William Ury. He is co-author of the world's best-selling book on negotiating, Getting to Yes: Negotiating An Agreement Without Giving In. William has … [Read more...]
Day 28: Revisiting a prospect that said “no” before
So you made a move once and you were rejected. How do you revisit that prospect and improve your chances of success? Today I give you a system to get it right. … [Read more...]
Day 21: Demonstrating your value to prospects
Having trouble demonstrating value to prospects? On Day 12's video I talked about proving your value to yourself. Today I give you some questions to consider to leave the best impression on prospects and clients. … [Read more...]
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