Cold calling tips that really work

Some say cold calling is dead but if you want to accelerate your success, an answered phone brings immediacy, and here are cold calling tips that really work.

Social media helps you warm clients up so they become familiar with you and your brand and it should certainly be core part of your sales strategy. But it takes time.

If you want to start serving people sooner, nothing beats picking up the phone.

To get you started, here are 5 super simple tips. Subscribe so you don’t miss out on more tips, like what to say and do before and after a call.

Cold calling tips that really work

1. Believe in your value

Yes, obvious and abstract, but I’ve seen many people get on the phone without this and get no where. Taking a second to remind yourself of how you’re contributing builds up this invincible force inside you

2. Remember your purpose

Cold calling can be draining and demoralising because you will face a lot of rejection. Reminding yourself WHY you’re doing what you do will be the wind beneath your wings

3. Focus on time, not numbers

I’ve worked in companies where numbers are set as a target, so you have to achieve XX number of effective calls a day. When you at it with that approach, you’re focussing on the end as opposed to the means. Instead, set aside fixed time each day and just be present, giving each and every call your fullest attention.

4. Make your introduction them focussed instead of me focussed

This is an area people always get wrong and it’s a big reason people fail. People only care about themselves, so focus on them.

5. Persist

Most people give up after 2 or 3 calls. That’s why they fail. When you persist, you will succeed.

Want more?

Here are 3 more practical cold calling tips [podcast], and here’s how to cold call mindfully [podcast].

Your turn

Pick one from this list and to it today. Then come back and tell me how it worked.