There’s a lot of hype around social selling and a lot of startups are getting it wrong; tune in to this week’s podcast on social selling tips for startups, where I interviewed one of the world’s leaders in this space: Mark Roberge, Chief Revenue Officer of Hubspot.

Social selling tips for startups: topics discussed

[1:15 mins] Hype and misconceptions

[2:15 mins] The opportunities for brands: context and brand building

[3:55 mins] How to start social selling

[5:35 mins] Building the first cornerstone of sales excellence

[6:15 mins] Biggest misconception of great sales

[8:05 mins] How to build trust with prospects and keep them wanting more

[10:20 mins] The cornerstone of social selling and inbound marketing

[11:30 mins] The competitive advantage for startups

[13:34 mins] Most common mistake startups make when social selling

[17:15 mins] What you can do right away to get results

[21:00 mins] Mark’s advise for you: develop this one habit to excel in sales

Social selling excellence

Social selling, like all sales excellence, is about conversing not selling; participating and helping; listening and supporting your prospects out there in the twitterverse and beyond. (Read this post, how to get people’s attention on social media in an attention deficit world).

What will you do to get started? Comment on a blog? Retweet a prospect? Promote someone else’s tweet and not your own? Tell us in the comment box below.

You can pre-order Mark’s upcoming book, The Sales Acceleration Formula: using data, technology, and inbound selling to go from $0 to $100million. Sounds like a great book for startups!