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How to make an impression on your prospect

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It’s crucial to follow up on every touch point with a new prospect because building trust takes time. Trust begins with consistency.

Keven Daum provides some great insight into how to network more effectively in this article. I wouldn’t go so far as to suggest leaving your business cards at home; your card can serve as an extension of your brand, a potentially powerful one at that. In my former life as a media publisher, my cards were tangible evidence of my expertise in media and perception.

But not everyone is a publisher and cards can’t replace the human touch. I liked these three recommendations Daum offered. To follow up with that new contact:

  • Send something truly useful
  • Send something entertaining
  • Send something personal

Following these tips will leave a positive impression on your prospect because you’re making an effort to genuinely connect with them.  You’re making it clear that their needs are important to you.

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Filed Under: Selling tips Tagged With: Building rapport, New business, Startup

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