It’s crucial to follow up on every touch point with a new prospect because building trust takes time. Trust begins with consistency.
Keven Daum provides some great insight into how to network more effectively in this article. I wouldn’t go so far as to suggest leaving your business cards at home; your card can serve as an extension of your brand, a potentially powerful one at that. In my former life as a media publisher, my cards were tangible evidence of my expertise in media and perception.
But not everyone is a publisher and cards can’t replace the human touch. I liked these three recommendations Daum offered. To follow up with that new contact:
- Send something truly useful
- Send something entertaining
- Send something personal
Following these tips will leave a positive impression on your prospect because you’re making an effort to genuinely connect with them. You’re making it clear that their needs are important to you.