Depending on what you’re selling, and usually when your product or service has a bigger price tag, that ain’t gonna happen on the first call.
So the Oscar for best cold call goes to securing a meeting with a decision maker.
And here’s the easiest way to win.
Instead of calling prospects to sell them something; call prospects and invite them to attend an exclusive webinar you’re hosting presenting market information/ research that’s of interest to their business.
Here’s the catch: you have to do the research.
Stay tuned, I’ll tell you a quick way to gather market information, and package it for a presentation.