The Oscar for best cold call would ideally go to closed business, right?

Depending on what you’re selling, and usually when your product or service has a bigger price tag, that ain’t gonna happen on the first call.

So the Oscar for best cold call goes to securing a meeting with a decision maker.

And here’s the easiest way to win.

Instead of calling prospects to sell them something; call prospects and invite them to attend an exclusive webinar you’re hosting presenting market information/ research that’s of interest to their business.

Here’s the catch: you have to do the research.

Stay tuned, I’ll tell you a quick way to gather market information, and package it for a presentation.