This article lists four things entrepreneurs must learn about sales:
- Choose your customers wisely
- Diversify your lead generation portfolio
- Don’t let enthusiasm be the enemy of sales success
- Be a problem solver
The sales success tip that speaks to those who might be uncomfortable with selling is to shift your thinking from selling to problem solving. Instead of thinking, how can I push my product or service onto people, think, how can I help them? What are their problems and how can I solve them?
For example, imagine you’re an entrepreneur who has created a wonderfully nutritious paleo cereal and your aim is to secure distribution with major supermarkets. Your expertise is nutrition, and more specifically, paleo foods, so you are uniquely positioned to advise your buyers on paleo food trends, because not all buyers are niche experts. If you can help them spot trends, you’re making their life easier by saving them time. After all, you must be keeping abreast of trends yourself, so you can share what you’ve discovered.
Whatever product or service, or whichever market niche you’re serving, you have a unique opportunity as an expert to advise your prospective clients. If they have a problem in an area outside of your specialty, tap into your network and introduce them to people who can help them.