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The biggest irony of sales pitches

By Anis Leave a Comment

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If you look up the word pitch in the dictionary, it says

to present or advertise especially in a high-pressure way; plug, promote; to attempt to persuade

I came across this article that explains the importance of listening. Steve Yastrow, author of the book Ditch the Pitch, is quoted:

To be a better persuader, you need to be an active listener and ask questions to determine what a person cares about right now. You should show that you care then craft your pitch around how you can help solve a problem or achieve a goal for the person

The best sales pitches are the ones when your client does all the talking and you do all the listening.

Got any question or are there any particular topics you’d like me to cover? Drop me a line in the box below.

Thanks for reading!

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Filed Under: Selling tips Tagged With: Sales, Sales pitch, Startup

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