Hi folks, I made a video for you on how to write your elevator pitch.
Most people make the mistake of telling me their job title or job description, which is interesting, but doesn’t effectively communicate your value.
Follow this how to write your elevator pitch and you’ll leave people wanting more!
Most people make the mistake of saying the “HOW they do it” in detail, or the “WHAT”, also going into unnecessary detail.
Your response to that question, “what do you do” should be short, snappy, and leave them curious, so they immediately ask, “ah, so how do you do that?” which means they’re interested! When you get them asking you for more, you have successfully influenced them.
To effectively answer this question, there are two things you need.
Who do you serve?
Who is your customer? In the B2B space this would be a specific sector, like online retailers, publishers, or accountants. But be more specific, what size accountants? Startup or SMEs, or accountants who serve a specific sector. The “who” is an industry sector. Insert the answer to this in the “market” part, below.
What transformation does your client achieve?
Most people make the mistake of talking about product or service features. Instead, focus on the transformation you’re giving, and how you benefit your target audience. This should form the essence of your one sentence elevator pitch. You might want to ask your customers. If you don’t yet have a customer, get trials, and ask them how they benefited from your service.
Then take that benefit and insert it in the brackets “value” and “outcome”.
Fill in the blanks
We [insert verb] [market/ people you serve] [value/ benefit] so they can [outcome/ benefit].
The “by [how]” part is optional – it depends how you phrase it, you’ve got to leave them curious. If the “by how part” part is obvious, then leave it out and stop at the benefit part.
To give you an example in the case of Mindful Sales Training:
I help entrepreneurs make more money, without turning into a sleazy salesperson, so they can keep pursuing their passion.
This explains how I serve leaving people curious to ask more. Better than say “I’m a sales performance coach”, right?
Give yourself 30 minutes to think through your once sentence summary. Write it in the comments below and I’ll read and comment. If you’re having trouble, write what you or your company does or send me a link to your website and I will help you – I’ll only do this for the first 15 respondents, though, so be quick 🙂
Thanks and have a powerful day.