What makes an amazing elevator pitch? Recently, I attended one of those MeetUp entrepreneur events in the East End of London. The reception area was overflowing with budding entrepreneurs and wantrapreneurs, an orchestra of voices all vying to elevator pitch and tell amid the clatter of glasses. Scanning the room, I noticed a pair of tall guys in conversation. One spoke excitedly, cradling an iPad on his arm like a puppy and pushing up his glasses every so often. His conversation partner, … [Read more...]
Pitch your idea in 90 seconds or less
There are times when you won't have time to ask questions first, and you need to pitch your idea in 90 seconds or less. Here's a snappy simple 4-step process to help you. Instead of beginning with yourself or your company, a sure way to get people reaching for their phones, try this. 4H: a 4 step process to pitch your idea Headline Headache Hangover Here's the solution Headline Begin with an attention grabbing headline that states the benefit of your product or service. That … [Read more...]
A fill in the blanks guide on how to write your elevator pitch
Hi folks, I made a video for you on how to write your elevator pitch. Most people make the mistake of telling me their job title or job description, which is interesting, but doesn't effectively communicate your value. Follow this how to write your elevator pitch and you'll leave people wanting more! Most people make the mistake of saying the "HOW they do it" in detail, or the "WHAT", also going into unnecessary detail. Your response to that question, "what do you do" should be … [Read more...]
