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Sales call planning: increase your success rate with these 7 tips

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There’s nothing worse than making a sales call totally unprepared with just a sales pitch to get you through. It’s a complete waste of your prospects time, and your time.

Sales call planning will help you increase your success rate. Here’s a list of my pre-sales call check-list – it shouldn’t take long or be overly complicated.

  1. What is the intention for your meeting / call?
  2. What do you hope the client/ prospect takes away from the meeting/ call?
  3. How can you serve the client/ prospect?
  4. Questions to ask them
  5. Questions the customer might ask and possible objections they may have
  6. Key points to communicate
  7. Research the latest news about the prospect’s services, clients, and the market they operate in

And I always do a bit of research into the person I’m meeting, find out a little more about them so I can figure out ways to serve them. When you consistently stick to this list, and of course add to it, it becomes a ritual.

Over to you,  make your list of pre-sales call check-list, and share it in the comments below.

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Filed Under: Selling tips Tagged With: Cold calling, Effective sales, New business, prospecting, sales tactics, Startup

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